What do the top agents do and know that you don't? The top agents take responsibility for every aspect of their business proactively working to generate and close more business. They know how to get the right buyers and sellers in their real estate sales funnel, they professionally move them through the sales funnel, and they guard their time as if they were guarding the vault at Fort Knox.
A key to real estate sales success is filling your sales funnel through your marketing. Even many of the top agents do this rather poorly, so this is a huge opportunity for you to excel. In your past real estate sales training you've focused building your market through having a farm, contacting the people you know, and getting referrals from past clients. That's part of the marketing story. The real marketing story is identifying the people you want as buyers or sellers and communicating to them a message that speaks to the conversation they are having in their head about their real estate challenges.
To be a top producer you need to know how to get the right people in your real estate sales funnel. The best way to make that happen is to proactively select your ideal buyers and sellers and then communicate to them in a way that gets them to raise their hand for you. When you do that you have ready buyers and sellers who are looking to do business now.
Top agents know how to move buyers and sellers through the sales funnel. Some have learned those skills through real estate sales training and others have learned those skills the long and hard way via the school of hard knocks. Until you've taken the time to map out the sales process for your buyers and your sellers it's like the blind leading the blind for your buyers and sellers. They feel like they never know what the next step is, and that you're leaving them hanging most of the time. Allowing your buyers and sellers to have these feelings is very counter productive and not something you ever want to do if you're planning on some good referrals at the end of the process.
Top agents have learned how to master their time management so they aren't confusing being busy with being productive and activity with results. Eventually, if you continue on the journey of success in your real estate sales, how you manage your time will either make you or break you. We don't all think about or value time the same way, but you need to learn how to adapt and adjust your time behaviors so they serve both you and your clients in the best way possible.
Top agents view their real estate sales business as a real business, and run it that way. A real business owner wouldn't just sit back hoping that some business will walk in the door, and neither should you. A real business wouldn't just hope they had adequate real estate sales training they'd make sure of it, and so should you.
A real business would recognize that they have to spend their time in the most productive way, and so should you. You may be surprised how easy it is for you to become a top producer when you start acting like one by doing what they do.
Tag-real estate sales
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